Does Apple do price adjustments?

Yes — Apple offers price adjustments within 14 calendar days of receiving your product. If Apple lowers the price on an Apple-branded item you recently purchased, you can request a refund of the difference by calling 1-800-MY-APPLE or visiting an Apple Store. Apple does not match competitor prices, only its own price drops.

Does Apple price match other stores?

No. Apple does not price match Best Buy, Amazon, Walmart, or any other retailer. Apple's price adjustment policy only applies when Apple itself reduces the price on an Apple-branded product within 14 days of your purchase. If you find the same product cheaper elsewhere, Apple will not match it.

How long do I have to request an Apple price adjustment?

You have 14 calendar days from the date you receive your Apple product to request a price adjustment. The adjustment must be requested within 14 days of Apple's own price change and within 14 days of your product receipt — whichever window applies. After 14 days, the request will not be honored.

Does the Apple price adjustment apply to online purchases?

Yes. The 14-day price adjustment policy applies to purchases made both at Apple Retail Stores and through Apple.com. For online orders, call 1-800-MY-APPLE with your order number. The refund is credited to your original payment method.

Does Apple's price adjustment apply to Black Friday deals?

No. Apple's price adjustment policy explicitly excludes limited-time price reductions and special sales events, including Black Friday and Cyber Monday. If you bought something at regular price and it goes on sale for Black Friday, you cannot request an adjustment — but you may be able to return and repurchase within Apple's 14-day return window if the holiday pricing overlaps.

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Updated July 16, 2026

Apple Price Adjustment Policy (2026)

Apple's price adjustment policy gives you 14 calendar days from the date you receive your product to request a refund of the difference if Apple lowers its price. Apple does not match competitor prices — only its own price drops qualify.

Adjustment window

14 calendar days from product receipt

Price match

No competitor price matching — Apple own price drops only

What is a price adjustment?

A price adjustment means that if a product you already bought drops in price at the same store within a set window, the retailer refunds you the difference without requiring a return. Apple's version covers its own price drops on Apple-branded products — if Apple lowers the price on something you recently purchased, you can request the difference back by phone or in store.

Apple does not have a competitor price match program. If you find the same iPhone or MacBook cheaper at Best Buy, Amazon, or any other retailer, Apple will not match that price. What Apple does offer is protection against its own price changes: a 14-day window after you receive a product during which any Apple-initiated price drop on that item entitles you to the difference.

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Apple’s price-adjustment & price-match policy

Adjustment window	14 calendar days from the date you receive your Apple product
Matches competitors?	No — Apple does not match prices from Best Buy, Amazon, or any other retailer
What qualifies	Apple-branded products sold by Apple (retail store or Apple.com) where Apple itself lowers the price
How to request	Call 1-800-MY-APPLE (1-800-692-7753) or visit an Apple Store in person
Proof needed	Proof of purchase (receipt or Apple order confirmation) plus proof of possession of the product
Quantity limit	Maximum 10 units per product per request
Common exclusions	Limited-time promotional events including Black Friday, Cyber Monday, and other special sale events
Digital content	App Store purchases, Apple TV+, iCloud subscriptions, and other digital services are not covered

How to request a price adjustment at Apple

1Confirm that an Apple-branded product you purchased has dropped in price at Apple's own store within 14 calendar days of the date you received it.
2Locate your proof of purchase — your Apple Store receipt or Apple.com order confirmation email.
3Call Apple Retail Customer Care at 1-800-MY-APPLE (1-800-692-7753) or visit an Apple Store in person with your product.
4Request a price adjustment and provide your proof of purchase; Apple may ask you to present the product or confirm proof of possession.
5The difference is refunded to your original payment method, or issued as Apple Store credit at Apple's discretion.

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