Target Price Adjustment Policy (2026)
Target allows price adjustments within 14 days of purchase when the same item drops in price at Target. As of July 28, 2025, Target no longer matches competitor prices from Amazon, Walmart, or other retailers.
Adjustment window
14 days after purchase
Price match
Target own prices only — no competitor matching (as of July 28, 2025)
What is a price adjustment?
A price adjustment means that if an item you already bought drops in price at the same retailer within a set window, you get a refund of the difference — no return required. Target's policy covers their own price drops only.
As of July 28, 2025, Target eliminated competitor price matching. If you find the same item cheaper at Amazon or Walmart, Target will not match that price. However, if Target lowers its own price or runs a Target Circle deal within 14 days of your purchase, you can request the difference in-store or online.
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Target’s price-adjustment & price-match policy
| Adjustment window | 14 days from purchase date |
|---|---|
| Matches competitors? | No — Target stopped competitor price matching on July 28, 2025 |
| What Target will match | Target.com prices, in-store Target prices, and Target Circle deals |
| In-store requests | Show a live Target.com price (not a screenshot) at Guest Services with your receipt |
| Online/app requests | Chat at target.com or call 1-800-591-3869 with your order number |
| Proof needed | Original receipt (physical or digital) plus a live, verifiable link to the lower Target price — screenshots not accepted |
| Common exclusions | Clearance, open-box, refurbished, damaged, bundled offers, gift card promotions, and Black Friday or major sale event pricing |
What Target’s price adjustment page looks like
How to request a price adjustment at Target
- 1Confirm your purchase is within 14 days and that the same item's price has dropped on Target.com or at your local Target store.
- 2Locate your original receipt (in-store) or email order confirmation (online).
- 3For in-store purchases: visit Guest Services and show the lower live Target.com price on your phone. Screenshots are not accepted — a team member will verify the price on a Target device.
- 4For online orders: start a chat at target.com or call 1-800-591-3869 with your order number; the difference is refunded to your original payment method.
- 5Save your refund confirmation or adjustment receipt for your records.