Amazon Price Adjustment Policy (2026)
Amazon's price adjustment policy does not cover most purchases. If an item drops in price after you buy it, Amazon will not automatically refund the difference — with two narrow exceptions: large-screen TVs sold by Amazon (within 7 days of delivery) and pre-orders (automatic until release date). For everything else, a return-and-rebuy workaround applies within the standard 30-day window.
Adjustment window
No general window — TV exception: 7 days from delivery; pre-orders: until release date
Price match
No competitor price matching
What is a price adjustment?
Amazon's price adjustment policy is simple: for most purchases, Amazon does not refund the price difference when an item drops after checkout. Prices on Amazon fluctuate millions of times per day, and the company treats the price you paid as final. That said, two documented exceptions exist — and a widely-used return-and-rebuy workaround applies to nearly everything else within the standard 30-day return window.
Knowing which Amazon price adjustment option applies to your situation can save you anywhere from a few dollars to several hundred — without waiting on hold or hoping a rep takes pity.
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Amazon’s price-adjustment & price-match policy
| General price adjustment policy | None — Amazon does not automatically refund the price difference for most items purchased |
|---|---|
| Large-screen TV exception | TVs sold and shipped by Amazon: 7-day price drop protection from delivery date; contact customer service with your order number to claim |
| Pre-order price guarantee | If an item sold by Amazon drops in price before its release date, Amazon automatically charges you the lowest pre-order price — no action required |
| Matches competitors? | No — Amazon does not price match Walmart, Target, Best Buy, or any other retailer |
| Return-and-rebuy window | 30 days for most items; extended to January 31 for items purchased October–December (holiday extended returns) |
| Proof needed | For TV price credits: just your order number; for returns: your original order confirmation |
| Exclusions | Third-party marketplace sellers are excluded from the TV price guarantee and pre-order guarantee; digital content has no return window |
How to request a price adjustment at Amazon
- 1Check if your item is a large-screen TV sold and shipped directly by Amazon — if so, and the price dropped within 7 days of delivery, contact Amazon Customer Service with your order number and request a price credit.
- 2Check if your item was a pre-order sold by Amazon — if so, any price drop before the release date is applied automatically; no action is needed.
- 3For all other items, use the return-and-rebuy method: confirm the item is within its 30-day return window and that free returns are available on the listing.
- 4Place a new order for the same item at the current lower price.
- 5Initiate a return on your original order — select a qualifying reason and choose 'Free return' (drop-off or pickup) to avoid a shipping deduction from your refund.
- 6Once the returned item is received and processed, the refund for the original (higher-priced) order is credited to your payment method.
Frequently asked questions
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